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Imagine you work for a marketing firm and you notice a lack of critical thinking in the planning and developing of new sales and marketing campaigns. You are preparing a presentation for the executive marketing board to address your concerns. You want to convince them to create a critical thinking training for all sales and marketing associates and create a process for incorporating critical thinking into new campaigns. Research this topic online and in the University Library. Locate at least three articles on this topic, in addition to the Elder article. Create a 10- to 12-slide Microsoft® PowerPoint® presentation that includes the following: • Is this topic a problem or an issue? How would you express it? • What methods could you use to produce ideas to resolve this problem or issue? • What habits and perceptual blocks that hinder your thinking did you have to overcome with this topic? • How did you detect bias in your research? • What types of questions should you ask to think about this topic critically? • How did you evaluate arguments in your research? • What assumptions or errors in reasoning did you encounter? • Which techniques should you use to present your ideas and to persuade your audience effectively? • Which approaches should you use to communicate your ideas effectively, both written and in speech? • Propose several solutions to this topic by using the methods described in the text. Note. This presentation is not about your opinion on the topic, but your thinking and research on the topic. Cite and reference any sourced material consistent with Associate Level Writing Style Handbook guidelines.
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Feb 01, 2014
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